Negotiator's Pocketbook
Like it or not negotiation is an everyday activity; particularly if you are in sales. It is not easy to do well; it is a complex process but something you need to master. This pocketbook is designed to help you become a better negotiator in a number of different situations.
Author: Patrick Forsyth. Pages 112
This is the first of several books that Patrick Forsyth has written in the Pocketbooks Series (see also The Sales Excellence Pocketbook next page) and continues to be a firm favourite with our customers. Negotiation is a skill that you need to learn and practise; The Negotiator's Pocketbook will help you do both. A quickly assimilated, comprehensive guide to the negotiation process, it covers the fundamentals of negotiation, preparation, essential techniques, managing the process and interpersonal behaviour. 'It's the sort of thing you should keep in your car and reread in the car park just before going into a meeting', concluded one magazine reviewer.
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