International Trade Pocketbook
'The trouble with today's business environment is that if you do not risk the opportunity to embrace exporting, you risk even more. This creative little guide will help your journey into a new and exciting world, removing many fears about exporting.' David Russell, Managing Director, D3Direct Ltd, London Heathrow Airport.
Author: David Horchover. Pages 128
A comprehensively up-dated new edition of The Export Pocketbook has been published with the new title, The International Trade Pocketbook. The 128-page, extensively illustrated guide covers all of the key issues involved in selling goods and services abroad, beginning with market research and ending with a section on 'getting paid'. In between there are chapters dealing with methods of selling ('agents & distributors'), pricing, marketing, and transport. The International Trade Pocketbook was written by David Horchover, past holder of the Institute of Export's coveted 'President's Award' and sought-after writer and speaker on export issues.
Price: £6.95 £0.00
