Customer Care Center Pocketbook
'Technology is becoming increasingly important in the business environment. However, ultimately it doesn't matter how good the technology is, it is people who make the real difference. This book is a distillation of considerable experience, which reflects the customer service issues in our modern world. Concise and easy to read, it is excellent for anyone involved in any aspect of customer service.'
Jonathan Blair, Chief Executive Officer, ASAP International Group Plc.
Authors: Mike Applegarth, Adrian Guttridge & Keith Posner
Pages: 112
Internet transactions offer customers convenience but remote trading has its price: customers feel much less loyalty to individual companies and the loss of face-to-face contact can result in poor or non-existent customer service. The Call Centre Customer Care Pocketbook addresses these issues, and looks at how to retain customer loyalty and offer good service in the digital age.
Price: £6.08 P&P: £0.00