Business Writing Pocketbook
The purpose of business writing is to promote an effective message to your customer or client as clearly and quickly as possible. After reading this book you will be able to:
reduce the time spent composing your messages.
choose the most appropriate expression for different situations
make it easier for readers to understand you
enhance your image in the eyes of your readers
Author: Clive Bonny
Page: 112
The Business Writing Pocketbook sets out rules of good practice, style and presentation for all types of written communication, including memos, letters, reports, minutes, proposals, faxes and e-mail. The author begins with advice on what to consider before starting to write. In dealing with the different forms of written communication, Bonny divides his subject into internal and external correspondence. For each type of written document there is advice on both content and presentation. Generic language issues (tone, manner, etc) are dealt with separately, as is the use of illustrations such as charts and diagrams. Marketing communications is covered in the penultimate chapter, followed by notes on spelling, grammar, cliches and such like in the final chapter. Throughout there are examples and self-tests.
Price: £6.08 £0.00
