Managing Budgets Pocketbook
Sales and Marketing managers and staff promoting products and services in the technical business to business market will often tell you of the complexity of their pricing model. Achieving profitability from a sales account increasingly has become about the ability to maintain budgetary control through the implementation phase; understanding the value a customer is willing to pay for your company’s product or service during the promotional phase is no longer sufficient.
Author: Anne Hawkins, Clive Turner. Pages: 112
There are two ways to control the profitability of a business: through budgeting and through knowing and understanding internal product costs. Effective strategic decisions cannot be made without fully comprehending these vital issues. The Managing Budgets Pocketbook explains the link between these two methods of control and how they support each other. It covers the difference between revenue and capital budgets, the do's and don't's of good practice and the importance and best methods of product costing.
Price: £6.08 £0.00
