Improving Profitability Pocketbook
Early in my own career as a sales manager promoting technical products and services to the oil refining markets, I was made aware of my the company's accountant of the importance of understanding profitability; successfully companies have local sales and marketing managers who understand the profitability associated with products lines and individual sales accounts; unsuccessful ones are where the focus is solely on top line sales revenue.
Author: Anne Hawkins, Clive Turner. Pages: 112
Profitability, rather than profit, is the key measure of a business's performance. If you know how to measure profitability, you will be able to manage it, and understand which decisions increase it. The Improving Profitability Pocketbook looks at the essential areas of effective use of assets (Asset Turn) and cost-efficiency (Return on Sales). It also includes detailed sections on capital expenditure appraisal, how to evaluate make/buy decisions, and how to use a profit-cost-volume model.
Price: £6.08 £0.00
