Sparrow Training

'For those who do business overseas, this book is a valuable insurance policy', commented The Good Book Guide on The Cross-cultural Business Pocketbook. 'It sets out not only examples of local attitudes and thinking but a whole way of planning and executing international communication and business dealing', continued the Guide. This Pocketbook is for anyone doing business outside his or her country, whether attending or organising a multinational conference, making a presentation to a group of managers from different countries, or being relocated abroad. Starting with a look at culture and its effects on working behaviour, the book then reviews ways of developing communication skills across the culture gap. Finally there is a section of specific material covering, amongst others, Europe, the Arab world and North America. A review of this book on Amazon.co.uk states: 'This little pocketbook is a gem. It is written clearly and has an easy to use section for identifying problem areas'.

Linbert Spencer, author of The Diversity Pocketbook, believes firmly that combating discrimination, promoting equal opportunity and valuing the differences in individuals is morally, socially and economically advantageous. It adds value to an organisation - by making it more attractive to investors, would-be employees and customers - and improves output, both quality and quantity. The Diversity Pocketbook is for everyone with responsibility for directing, managing, supervising or influencing others within an organisation. It describes how to: formulate a strategy that values diversity; implement such a strategy; recruit and train a more diverse workforce (the 5D's - desire, definition, decision, determination and discipline); and set personal diversity and equality objectives. The appointment of a 'diversity champion' and dealing with grievances are also dealt with.

A comprehensively up-dated new edition of The Export Pocketbook has been published with the new title, The International Trade Pocketbook. The 128-page, extensively illustrated guide covers all of the key issues involved in selling goods and services abroad, beginning with market research and ending with a section on 'getting paid'. In between there are chapters dealing with methods of selling ('agents & distributors'), pricing, marketing, and transport. The International Trade Pocketbook was written by David Horchover, past holder of the Institute of Export's coveted 'President's Award' and sought-after writer and speaker on export issues.