Sparrow Management Training
Marketing
The Long Tail by Chris Anderson
Tuesday, September 11th, 2007
What is the Long Tail?
Chris Anderson’s book is an important book in helping us to understand the economics of how the Internet is providing unlimited choice; where the costs of providing an “unlimited shelf space” are so low that the range of products can be extended indefinitely beyond a short head of a few hit making or market leading products, to a much larger market of bewildering variety of products.
