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    <title>Sparrow Training Products</title>
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      <title>Managing Customer Service Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/managing-customer-service-pocketbook/</link>
      <description>Customer service is an integral part of the benefit sought by buyers when they purchase something from your organisation; and don't just think that is something only the people within the customer service group needs to know about; anyone involved in supporting the organisations offer to the customer should understand what constitutes good service. Excellent customer service will generate customer loyalty, prestige, referrals and alliances and business stability.
Author: Andy Cross, Pages 112</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <title>The Team working Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/the-team-working-pocketbook/</link>
      <description>I am sure that aren't surprised to find that with so much of our training material focused upon team working that we won't include a pocketbook on the subject. So here it is!!
Authors: Ian Fleming
Pages: 96</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <product:price>6.08</product:price>
    </item>
    <item>
      <title>Belbin e-interplace&reg; software</title>
      <link>http://training.sparrowmc.co.uk/products-page/belbin-team-roles/belbin-e-interplace-software/</link>
      <description>e-interplace&reg; is the Belbin software package, designed for use by everyone from the independent consultant to the HR manager of a large organisation. It is designed for anyone wishing to profile large numbers of people and benefit from the full range of Belbin reports. Belbin has been developing e-interplace&reg; in response to customer needs since 1988 and the software is now in its 6th version.</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <product:price>3015</product:price>
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    <item>
      <title>Online Testing</title>
      <link>http://training.sparrowmc.co.uk/products-page/belbin-team-roles/online-testing/</link>
      <description>Using the new online testing service is the easiest and most cost-effective way for individuals and small teams to obtain a Belbin Team Role profile.  The online extranet based system not only allows you to complete the team role evaluation online, but also manages the process of collecting the input from a number of observers.</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/belbin-team-roles/online-testing/</guid>
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      <product:price>30</product:price>
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      <title>Off-line Bureau Service</title>
      <link>http://training.sparrowmc.co.uk/products-page/belbin-team-roles/off-line-bureau-service/</link>
      <description>The offline testing bureau service is there for those occasions you have limited or no computer/internet access, but when you would like access to the full range of Belbin reports; those sales or marketing team meetings or recruitment projects where you want the Team role information, but for any number of reasons, you may be unable to provide the people you wish to collect information on, access to a computer or the internet.</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <product:price>40</product:price>
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      <title>Teambuilding Activities Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/teambuilding-activities-pocketbook/</link>
      <description>The difference between success and failure with a sales or marketing project can be slight; a few percentage points one way or the other can make all the difference.
Those few vital points can be frequently lost if members of the team find difficulties in accepting, adjusting to, and communicating with, each other. Team building activities, if well-designed, can be an ideally means of bringing a team together to encourage them to communicate, gel and perform.
Author: Paul Tizzard. Pages: 128</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <title>Virtual Teams Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/virtual-teams-pocketbook/</link>
      <description>Business has become increasingly global; in complex technical sales, managers may be faced with the need to deliver a consistent message and service to numerous, geographically dispersed sites to one global corporate customer.  Managing these virtual teams to successfully pool and align ability, knowledge and skills poses its own set of challenges.   
Author: Ian Fleming Pages: 112</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <product:price>6.08</product:price>
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      <title>Manager's Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/managers-pocketbook/</link>
      <description>An effective sales or marketing manager will need to be able to balance the concern for developing the company's business, get the job or task done, with the concerns of the people, to feel good, encouraged and engaged with their involvement in the process of getting this job done.   
Author: John Townsend. Pages: 96</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <title>Leadership Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/leadership-pocketbook/</link>
      <description>Leadership is one of the most salient aspects for any organizational. However, defining leadership has been challenging.  Leaders create ways for the people around them to contribute and make something extraordinary happen, be it; obtaining a large complex sales contract, changing the company's strategic focus, developing and launching a new product or service.    Author: Fiona Dent. Pages: 112</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <product:price>6.08</product:price>
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    <item>
      <title>Induction Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/induction-pocketbook/</link>
      <description>In our Effcetive Recruitment Course we stress the need to manage the induction period for any new recruit. First impressions are extremely important, therefore having a plan of action the new employee&rsquo;s first day, week and month will maintain their confidence in you as their manager and your company.
Author: Ruth Sangale, Philippa Webster. Pages 128</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/induction-pocketbook/</guid>
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      <title>Improving Efficiency Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/improving-efficiency-pocketbook/</link>
      <description>Improving efficiency is a continuous challenge for all managers:
How can I reduce costs without weakening value-added performance?
How Can I grab market share without making existing business more vulnerable?
How can I invest in new opportunities without over investing?
In short: How can I achieve more for less? Or improve efficiency?
Author: Philip Holman, Derek Snee Pages 112.</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/improving-efficiency-pocketbook/</guid>
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      <title>Impact and Presence Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/impact-and-presence-pocketbook/</link>
      <description>A sales or marketing presentation, or recruitment interview, or team meeting that are delivered without impact or presence is likely to fail.  Won&rsquo;t you just kick yourself if you spoil the hard work that has been put in prior to the event? 
Author: Pam Jones, Janie Van Hool Pages 112</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/impact-and-presence-pocketbook/</guid>
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      <title>Empowerment Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/empowerment-pocketbook/</link>
      <description>The ability to make decisions that are based on customer requirements is a fundamental part of any sales or marketing managers&rsquo; role.  However, communication for most managers will often be via front line sales or customer support staff.  The manager will therefore need to empower these staff with the management of the interactions with the customers; trust that they will provide accurate feedback; and/or making decisions that are a good representation of the company.   
Author: Michael Applegarth, Keith Posner Pages 112.</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <product:price>6.08</product:price>
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      <title>The Complete Team Effectiveness Package.</title>
      <link>http://training.sparrowmc.co.uk/products-page/belbin-team-roles/the-complete-team-effectiveness-package/</link>
      <description>This package is designed to take the stress out of planning and organising your team building program. We have put together a package which will allow you to run a day of fun and instructive games and exercises, with minimal preparation.
</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/belbin-team-roles/the-complete-team-effectiveness-package/</guid>
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      <product:price>2530</product:price>
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      <title>Managing Cashflow Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/managing-cashflow-pocketbook/</link>
      <description>Cashflow refers to the movement of cash into or out of a business, or marketing project, or sales account; and managers need to be aware that there is a significant difference between CASH and PROFIT.  A new sales opportunity or business venture showing a high level of potential profitability can easily falter and fail because of insufficient cash.  Author: Anne Hawkins, Clive Turner. Pages 112.</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/managing-cashflow-pocketbook/</guid>
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      <product:price>6.08</product:price>
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      <title>Icebreaker Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/icebreaker-pocketbook/</link>
      <description>Let's face it, before any training event or workshop your audience isn't focused 100% on you.  They will have thousands of things going on inside their heads, like their sales figures, what their customers will be thinking about their absence, where should they go on holiday..... But for the training to be effective you need to drag them into the NOW, to get them to focus on you and what you are about to cover in the course, you need an effective Ice breaker. 
Author: Alan Evans, Paul Tizzard Paages: 128</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/icebreaker-pocketbook/</guid>
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      <product:price>6.08</product:price>
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      <title>Handling Complaints Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/handling-complaints-pocketbook/</link>
      <description>We don't all live in a perfect world, and if you work in sales and marketing at some point you will be faced by a customer or client with a complaint about your company or its products and services. How you handle the complaint can either, aggravate the situation and generate a former customer who will willingly provide a negative publicity about you at every opportunity, or improve customer loyalty and enhance your products and services.
Author: Angelena Boden. Pages: 112.</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/handling-complaints-pocketbook/</guid>
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      <product:price>6.08</product:price>
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      <title>Contribute&reg;</title>
      <link>http://training.sparrowmc.co.uk/products-page/belbin-team-roles/contribute/</link>
      <description>Contribute&reg; is the more Team Role-focused of the two Belbin team building games. It is designed to demonstrate the strengths and contributions of each of the 9 Belbin Team Roles, developing the team&rsquo;s understanding of the roles within a learning environment. To that end,  9 free online assessments are provided to ensure that you are able to profile your team.
A team game for 4-9 people taking no longer than one hour, Contribute&reg; is a useful addition to whole- or part-day team building sessions.  The team&rsquo;s objective is to collect all nine Team Role awards within a certain time limit. Armed with awareness of their Team Role strengths, the team completes nine exercises, focusing on tasks, communication and thinking.These short team building games range from sourcing a purple shoe to herding the team, blindfolded, onto a &ldquo;sheep pen&rdquo;. Each task is related to a different role and the team must decide how best to distribute their resources to complete the exercises.</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/belbin-team-roles/contribute/</guid>
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      <product:price>460</product:price>
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      <title>Flexible Workplace Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/flexible-workplace-pocketbook/</link>
      <description>'Working on the coal face' in sales and marketing can be seen in very reactive terms; 'we have to be there for our customers' and so, flexible working patterns are often brushed aside as being irrelevant to these functions. However, the benefits of improved employee performance and increased morale associated with an effective flexible working environment warrant further review by managers.   
Author: Anne Dickens. Pages: 112</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/flexible-workplace-pocketbook/</guid>
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      <product:price>6.08</product:price>
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      <title>Facilitator's Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/facilitators-pocketbook/</link>
      <description>Literally, facilitation means 'making things easy'.
In today's workplaces, facilitators make things easier by: Using a range of skills and methods to bring the best out in people as they work to achieve results in interactive events.
Typically, facilitators in sales and marketing are asked to help people make procurement or proposal decisions, and achieve results in client meetings, build sales teams and solve customer problems.
Author: John Townsend, Paul Donovan. Pages: 96</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/facilitators-pocketbook/</guid>
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      <product:price>6.08</product:price>
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      <title>New DVD - Fire, Toast and Teamwork</title>
      <link>http://training.sparrowmc.co.uk/products-page/belbin-team-roles/new-dvd---fire-toast-and-teamwork/</link>
      <description>Fire, Toast and Teamwork is the new DVD from Belbin, designed to introduce and explain Team Role Theory. Belbin Team Roles are introduced and explored through animation and then illustrated in a more traditional case study, where we see a team in action.</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/belbin-team-roles/new-dvd---fire-toast-and-teamwork/</guid>
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      <product:price>615</product:price>
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      <title>Co-operate</title>
      <link>http://training.sparrowmc.co.uk/products-page/belbin-team-roles/co-operate/</link>
      <description>Co-operate consists of 3 separate team building exercises. Each exercise can be used for 4-9 participants, or all 3 team building exercises can be run at the same time, allowing 12-27 people to take part and there is no need to have completed a Belbin&reg; report prior to taking part. The activities addresses team communication, cohesion and co-operation. They can be used as part of a team building training day as an icebreaker for a new team; to repair relations in a team; to observe the team under pressure; active demonstrations of individuals making sacrifices on behalf of the team.
</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/belbin-team-roles/co-operate/</guid>
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      <product:price>560</product:price>
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      <title>Improving Profitability Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/improving-profitability-pocketbook/</link>
      <description>Early in my own career as a sales manager promoting technical products and services to the oil refining markets, I was made aware of my the company's accountant of the importance of understanding profitability; successfully companies have local sales and marketing managers who understand the profitability associated with products lines and individual sales accounts; unsuccessful ones are where the focus is solely on top line sales revenue.    
Author: Anne Hawkins, Clive Turner. Pages: 112</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/improving-profitability-pocketbook/</guid>
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      <product:price>6.08</product:price>
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      <title>Managing Budgets Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/managing-budgets-pocketbook/</link>
      <description>Sales and Marketing managers and staff promoting products and services in the technical business to business market will often tell you of the complexity of their pricing model.  Achieving profitability from a sales account increasingly has become about the ability to maintain budgetary control through the implementation phase; understanding the value a customer is willing to pay for your company&rsquo;s product or service during the promotional phase is no longer sufficient.
Author: Anne Hawkins, Clive Turner. Pages: 112 </description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/managing-budgets-pocketbook/</guid>
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      <product:price>6.08</product:price>
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      <title>Employment Law Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/employment-law-pocketbook/</link>
      <description>There are more than 100,000 employment tribunals in the UK each year, costing British business more than &Acirc;&pound;250 million. This is in addition to the lost time and bad feeling caused by legal disputes.
Improving your knowledge and having a partical understanding of emplyment law is increasingly becoming a business must-have. 
Author: Malcolm Martin, Tricia Jackson. Pages: 128</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/employment-law-pocketbook/</guid>
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      <title>Emotional Intelligence</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/emotional-intelligence/</link>
      <description>A survey of managers in a leading UK supermarket chain revealed that those high on EI (emotional intelligence) experienced less stress, enjoyed better health, demonstrated higher levels of morale and performance, and reported a better quality of life. US research involving partners of a multi-national consulting firm showed that those people with higher EI competencies secured $1.2 million more profit. 
Author: Margaret Chapman. Pages: 112.</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/emotional-intelligence/</guid>
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      <product:price>6.08</product:price>
    </item>
    <item>
      <title>Diversity Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/diversity-pocketbook/</link>
      <description>Most companies operate in a global marketplace. A company that employs a diverse workforce is better able to understand the demographics of the marketplace it serves and is thus better equipped to thrive than a company that has a more limited range of employee demographics.

Author: Linbert Spencer. Pages: 112</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <product:price>6.08</product:price>
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    <item>
      <title>Discipline Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/discipline-pocketbook/</link>
      <description>As a manager you will be faced with situations where a team member's performance needs to change; it may be just a slight re-alignment to bring them back on track ,or a major U turn to get back to acceptible behaviuor. Whatever the scenario you will need skills and competency to ensure that you not simply seen as a task-master punishing past offenses. 
Author: Stuart Emmett. Pages 112</description>
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      <product:price>6.95</product:price>
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    <item>
      <title>Developing People Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/developing-people-pocketbook/</link>
      <description>The manager of the future is far more likely to need the skills to support, coach and develop the people doing the work.  They will need to develop delegation skills to encourage their sub-ordinates to become less dependent and take more responsibility for their own learning.  Developing people is increasingly an important element of management and you will be encouraged to make far more use of coaching to maximise learning and skills acquisition. Author: Ian Fleming. Pages 112</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <product:price>6.95</product:price>
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    <item>
      <title>Decision-making Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/decision-making-pocketbook/</link>
      <description>How to introduce a pocketbook on decision-making; well the subject is highly relevant to the activity you are currently engaged in.  You are collecting information to allow you to make a purchasing choice.  This choice will be framed by many factors: the type of decision you need help with, your preference to learn from books, courses or audio material. Your perceived estimate of the return game from investing &Acirc;&pound; 6.95 etc.</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <product:price>6.95</product:price>
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      <title>Telephone Skills Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/telephone-skills-pocketbook/</link>
      <description>In a day when texting and e-mailing appears to be the main forms of business communication, the ever-present and often over-looked phone still remains one of the most powerful means of communicating a message that projects a professional and dynamic image. 
Author: Mary Richards. Pages 112
</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/telephone-skills-pocketbook/</guid>
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      <product:price>6.95</product:price>
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      <title>Salesperson's Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/salespersons-pocketbook/</link>
      <description>'Luck is where preparation meets opportunity'. So, a sales person with a planned sales campaign including a system of prepared, logical and defined selling steps will create more opportunities to be lucky.    
Author: Clive Bonny. Pages 128</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <product:price>6.95</product:price>
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      <title>Sales Excellence Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/sales-excellence-pocketbook/</link>
      <description>High performing sales people understand the importance of their judgement and actions in the sales meetings; also they recognize that this judgement stems from being able to put themselves in the customer's shoes; to understand what they are looking for and what gives them trust and confidence in the company&acirc;&euro;&trade;s offer.
Author: Patrick Forsyth. Pages: 112</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <product:price>6.95</product:price>
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      <title>Presentations Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/presentations-pocketbook/</link>
      <description>You've been asked to deliver an important presentation; you have a rough idea of what you want to say, but how to say it so that it sounds professional and has impact. We have all been there; we all know how to present; you just stand up and talk to a group of people. But how do you make an average presentation into something that is polished and produces the right result. Author: John Townsend. Pages: 112    </description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/presentations-pocketbook/</guid>
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      <product:price>6.95</product:price>
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      <title>Negotiator's Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/negotiators-pocketbook/</link>
      <description>Like it or not negotiation is an everyday activity; particularly if you are in sales.  It is not easy to do well; it is a complex process but something you need to master.  This pocketbook is designed to help you become a better negotiator in a number of different situations.
Author: Patrick Forsyth. Pages 112</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/negotiators-pocketbook/</guid>
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      <product:price>6.95</product:price>
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      <title>Marketing Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/marketing-pocketbook/</link>
      <description>Marketing is a creative process centred on anticipating the customers' future needs and wants and understanding how your company offer needs to be shaped to be valued by them.
Author: Neil Russell-Jones. Pages 128</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/marketing-pocketbook/</guid>
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      <product:price>6.95</product:price>
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      <title>Key Account Manager's Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/key-account-managers-pocketbook/</link>
      <description>Key accounts the accounts sales professionals live and die by; they are their most important customers.  They will go that extra mile to identify and understand these accounts because they are the key to unlocking successful and sustainable sales growth. Author: Roger Jones. Pages: 112.</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/key-account-managers-pocketbook/</guid>
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      <product:price>6.95</product:price>
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      <title>International Trade Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/international-trade-pocketbook/</link>
      <description>'The trouble with today's business environment is that if you do not risk the opportunity to embrace exporting, you risk even more.  This creative little guide will help your journey into a new and exciting world, removing many fears about exporting.' David Russell, Managing Director, D3Direct Ltd, London Heathrow Airport.
Author: David Horchover. Pages 128</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/international-trade-pocketbook/</guid>
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      <product:price>6.95</product:price>
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      <title>Influencing Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/influencing-pocketbook/</link>
      <description>'Influencing is the unforeseen lubricant in the engine of business; it management skill more vital than understanding financial and equally important for a business's balance sheet.  Richard Storey is an expert in his field.  His comprehensive coverage provides managers with the most complete quick reference guide available today.' Ed Lee, Skill and Resource Manager, Syntegra
Author: Richard Storey. Pages 112</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <product:price>6.95</product:price>
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      <title>Customer Service Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/customer-service-pocketbook/</link>
      <description>Customer service is empirically an integral part of the benefit sought by buyers when they purchase something from your organisation; and don't just think that is something only the people within the customer service group needs to know about; anyone involved in supporting the organisations offer to the customer should understand what constitutes good service. Author: Tony Newby, Sean McManus. Pages 112</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/customer-service-pocketbook/</guid>
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      <product:price>6.95</product:price>
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      <title>Cross-Cultural Business Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/cross-cultural-business-pocketbook/</link>
      <description>Any business growing globally all be faced with business dilemmas that framed by differing cultural values and perspectives: one standard approach rarely will suit all. Decision-making based on a real understanding of cross cultural issues will be the hallmark of high performing  leaders and HR managers. Author John Matlock. Pages 112.</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/cross-cultural-business-pocketbook/</guid>
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      <product:price>6.95</product:price>
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      <title>Time Management Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/time-management-pocketbook/</link>
      <description>Examines time management skills. Develops a time management model that covers: managing what you do, managing where you work, managing communications, managing to work with others, and managing everyday. Skills covered include: objective setting, decision-making, problem-solving, creativity, assertiveness, listening, questioning, reading, writing, and handling paperwork and phone calls.

Pages: 128

Ian Fleming </description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <title>Stress Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/stress-pocketbook/</link>
      <description>Practical advice on ways to manage your own stress, and how to help others. Simple, quick-fire descriptions of common workplace situations  A really useful adjunct to any stress management or stress counselling programme. 

Pages: 112

Author Mary Richards</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <title>Positive Mental Attitude </title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/positive-mental-attitude/</link>
      <description>Learn how to have a more positive approaches to life and work. Practical techniques recommending that each person find the ones that work for them. 'In any situation, no matter what the circumstances, we can choose how we react. 

Pages 112

Author Douglas Miller</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/positive-mental-attitude/</guid>
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      <title>Personal Success Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/personal-success-pocketbook/</link>
      <description>This e-book shows you how to achieve more from life. identify your personal motivators and drivers, and establish what your priorities are. Then you can plan your goals, and the necessary actions. The book is built around a 'Plan, Act, Review' structure, and contains questionnaires and activities to get you thinking. This is a great book to help you start you journey of self development.

Pages: 96

Author Paul Hayden</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <title>Motivation Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/motivation-pocketbook/</link>
      <description>How to use the best theories to use in particular situations, e.g. 'ERG Theory', 'Goal Theory'. Different character and personality types and what they are most likely to find motivational. Nine basic rules of motivation, ten ways in which to keep yourself motivated and 100 ways in which to say 'well done'.  

Pages: 104

Author Max A. Eggert</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <title>The Learners Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/the-learners-pocketbook/</link>
      <description>Starts the 'learner of learning' off in the right direction'. Take responsibility for your own learning. How to harness their brain power . Can be used in preparation for any type of learning and makes ideal pre-course material. Covers brain power, learning theory, planning and committing, intelligence styles and techniques. 

Pages:128

Author Paul Hayden</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/the-learners-pocketbook/</guid>
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      <title>Energy and Well-Being Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/energy-and-well-being-pocketbook/</link>
      <description>Work healthily and boost your drive and enthusiasm. Energy and well-being audit will help you establish your personal well-being goals. What we eat and the space in which we work are key to boosting energy levels. How to stimulate the brain and relieve stress, and create an energy-boosting work environment. Nor should physical exercise be ignored. There is advice on poise/posture, breathing, taking energy-boosting breaks and a range of activities that can be carried out, including desk exercises. Gain a positive work/life balance and on how to create a well-being and energy action plan. 

Pages: 111

Author Gillian Burn</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <product:price>6.08</product:price>
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      <title>Delegation Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/delegation-pocketbook/</link>
      <description>Understand your own attitude to delegation (a questionnaire), what you can delegate and why you should do so, who to delegate to, how to prepare properly and what briefing style to adopt controlling, tentative, participative or collaborative. 

Pages:112

Author Dr Jon Warner</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <title>CRM Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/crm-pocketbook/</link>
      <description>Customer Relationship Management:

 PROFITABILITY = f(QUALITY OF CUSTOMER SERVICE) 

This book will help you understand what CRM is all about from a strategic level through to its practical implementation.</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/crm-pocketbook/</guid>
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      <title>Creative Manager's Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/creative-managers-pocketbook/</link>
      <description>The need to be creative or entrepreneurial as a manager is more apparent than ever in today's highly competitive markets.  This book provides the practical suggestions and techniques to allow you to develop the creative sparks that will flame your success.</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/creative-managers-pocketbook/</guid>
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      <product:price>6.08</product:price>
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      <title>Competencies Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/competencies-pocketbook/</link>
      <description>If you were asked to prepare a list of the difference between someone who is great at their job and an average employee, then you are likely to produce a list of competencies; great decision maker, excellent communicator, powerful team member etc.  This pocketbook provides you with the understanding of competencies and of how to apply this insight to improve both your own and your team's ability to be seen as performing well in your, or their, job.       </description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <product:price>6.08</product:price>
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      <title>Communicator's Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/communicators-pocketbook/</link>
      <description>"Working in a multi-lingual and multi-cultural environment I am confronted every day with the difficulties inherent in achieving good communication.  I found this pocketbook clear and concise - just what we are all looking for in a communication - and will certainly try to apply it in my dealings with colleagues." Emer Daly, Principal Administrator, European Commission.</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/communicators-pocketbook/</guid>
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      <product:price>6.08</product:price>
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      <title>Psychometric Testing Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/psychometric-testing-pocketbook/</link>
      <description>How these tests improve recruitment, selection, promotion and assist organisational team development. Explains process of test selection.  In better understanding the unique characteristics of its individuals, organisations are equipped to undertake a range of actions, including building effective teams, implementing change and identifying future leaders.</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/psychometric-testing-pocketbook/</guid>
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    <item>
      <title>Self-managed Development Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/self-managed-development-pocketbook/</link>
      <description>Be responsible for, and take control your own development. Looks at individual's role in raising self-awareness (skills audits, performance reviews and SWOT techniques), reviewing self-perceptions and action planning (setting objectives and measuring commitment and motivation). </description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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    <item>
      <title>Succeeding at Interviews Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/succeeding-at-interviews-pocketbook/</link>
      <description>Recruitment interview preparation . Researching the job. What recruiters look for. Rehearsing and visualising the interview. Advice on making an entrance, how to answer questions, what questions to ask and how to create a positive impression. How to prepare for assessment centre tests including psychometric tests, role play and group exercises.</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/succeeding-at-interviews-pocketbook/</guid>
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      <product:price>6.08</product:price>
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    <item>
      <title>Interviewer's Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/interviewers-pocketbook/</link>
      <description>Recruitment questioning techniques, listening skills and interpretation of body language. Different types of interview: recruitment, appraisal, counselling, fact-finding and disciplinary. Interviewing techniques . Essential interviewing skills</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/interviewers-pocketbook/</guid>
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    <item>
      <title>Managing Recruitment Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/managing-recruitment-pocketbook/</link>
      <description>Recruitment planning, attracting the right candidates, assessment, the interview, methods of selection, advertising, agents, psychometric and other tests, assessment, selection, through to the job offer. </description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/managing-recruitment-pocketbook/</guid>
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      <product:price>6.08</product:price>
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    <item>
      <title>Coaching Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/coaching-pocketbook/</link>
      <description></description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
      <guid>http://training.sparrowmc.co.uk/products-page/pocketbooks/coaching-pocketbook/</guid>
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      <product:price>6.08</product:price>
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    <item>
      <title>Career Transition Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/career-transition-pocketbook/</link>
      <description>This book is for those of you who have found yourselves at a crossroads with their careers.  You could have got there by yourself or you could have been placed there unwillingly to face the traffic on your own!

How you manage this transition, either for yourself or others, can be defined by seven key stages of the process: self-questioning, goal setting, preparing a career history, networking, applying for jobs, getting ready for interviews and evaluating job offers. Each stage is described in a separate chapter.

Author: Keith Corbin
Pages: 128</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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      <title>Customer Care Center Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/customer-care-center-pocketbook/</link>
      <description>'Technology is becoming increasingly important in the business environment. However, ultimately it doesn't matter how good the technology is, it is people who make the real difference. This book is a distillation of considerable experience, which reflects the customer service issues in our modern world. Concise and easy to read, it is excellent for anyone involved in any aspect of customer service.'
Jonathan Blair, Chief Executive Officer, ASAP International Group Plc. 

Authors: Mike Applegarth, Adrian Guttridge &amp; Keith Posner
Pages: 112</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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    <item>
      <title>Business Writing Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/business-writing-pocketbook/</link>
      <description>The purpose of business writing is to promote an effective message to your customer or client as clearly and quickly as possible. After reading this book you will be able to:
 reduce the time spent composing your messages.
 choose the most appropriate expression for different situations
 make it easier for readers to understand you
 enhance your image in the eyes of your readers

Author: Clive Bonny
Page: 112
</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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    <item>
      <title>Business Planning Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/business-planning-pocketbook/</link>
      <description>Planning is a feature of everyday living surrounded by an endless list of saying:
'Plan your work and work your plan'
'Fail to plan and plan to fail'
'5P's; Poor Planning Produces Poor Profits'
However, people are frequently asked to prepare plans with no guidance at all and the results are often fall short of expectations.
This book provides the detailed guidance to ensure you start to master this critical process.   

Author: Neil Russell-Jones

Pages: 112</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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    <item>
      <title>The Balance Sheet Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/the-balance-sheet-pocketbook/</link>
      <description>Many people are discouraged in their attempts to understand financial statements and balance sheets either by the jargon used by accountants or the level of fear associated with the getting the numbers wrong. This book provides the skills to approach financial models, balance sheets and profit and loss acounts with confidence.

Author: Anne Hawkins &amp; Clive Turner

Pages: 112


 </description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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    <item>
      <title>Assertiveness Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/assertiveness-pocketbook/</link>
      <description>Strike the right balance between your own needs and other people's needs. It empowers those who use it. Reasons for non-assertive behaviour and the differences between assertive, aggressive and passive behaviour. How to overcome self-defeating beliefs, and deal with often-occurring problem situations. With activities to help develop assertiveness.

Author: Max Eggert

Pages: 112</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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    <item>
      <title>The Appraisals Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/the-appraisals-pocketbook/</link>
      <description>Most organisations use some form of performance appraisal system.  This book provides the knowledge and guidance to actively manage appraisals to develop the performance of your key people. 

Author: Frank Scott-Lennon

Pages: 104
</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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    <item>
      <title>360 Degree Feeback Pocketbook</title>
      <link>http://training.sparrowmc.co.uk/products-page/pocketbooks/360-degree-feeback-pocketbook/</link>
      <description>360 degree feedback provides you with a brilliant way to motivate people, achieve business goals, help people build on their strengths, address personal development needs and develop line careers.  

Pages:128

Author Tony Peacock
</description>
      <pubDate>Tue, 07 Sep 2010 14:59:52 +0200</pubDate>
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