The courses - Introduction to Approach
Our approach - why we are different
We believe sales training must be practical and should, consequently, add value to busy sales executives and sales managers. We therefore feel that a small revolution is needed in the content and delivery of sales training. Businesses are selling products and services that are more complex and more competitive than ever before; a greater focus has to be put on adding value for the customer and differentiating oneself from the competition.
The core values that shape our approach to training:
- There is no one best way - we reject the idea of a catch-all approach to sales; good selling has many roots and whilst the basics are the same, complex selling must be related to the type of goods and services being sold and to a specific industry context.
- You need choice and you need to be able to assemble your own learning paths - We will present a wide selection of the best courses and techniques as well as examining alternatives such that the best option for your business can be found. We aim to foster the desire for continuous professional self-development for all sales staff. We offer opportunities to develop, share ideas and learn - all reinforced by coaching, feedback and reflection.
- A high-quality production via low-cost distribution We provide engaging, thought-provoking, high-production-quality materials delivered via the web and available for immediate use at a time that suits the trainee. Save the investment on expensive three-day training courses for subjects where a face-to-face interaction with the trainer is essential.
- Practical material is best The course material is prepared by people with practical experience of the subject. The courses are designed to be highly practical; no theories without validation or supporting evidence. Essentially the material is based on what we have personally found to be effective in the real sales world.
- The added value of any training material is strongly related to the speed at which it can be implemented. The course material is presented in, and illustrated with examples taken from, relevant business contexts. The aim is to ensure that you can see how easily what you are learning can be applied to your situation.
- Communication is two-way process We believe in the need to shape our future course development based on a continual dialogue with our customers. We have accordingly implemented a variety of means, including interactive forums and feedback sessions, of maintaining this communication.
